Logo, color, and typography guidelines for partners, press, and anyone building with our brand.
Use on light or dark backgrounds. Always maintain clear space equal to the height of the "m".
One accent per zone: violet speaks for the brand, lime highlights on night, and product accents (sky, gold, green) never mix on one surface.
Ink
#1C1C1C
Primary text, dark surfaces
Paper
#F5F5F3
Page backgrounds
Paper Deep
#ECECEA
Secondary surfaces, progress tracks
Hairline
#E5E5E1
Rules and card borders
Accent
#5336FF
The brand voice — primary actions, links
Lime
#D2F34C
Highlight on dark surfaces — never text on light
Sky
#56B8E6
mx Blocks product accent
Green
#2F9E6E
mx Mortgage & Golden Visa accents
Gold
#B08D3E
mx Mint premium accent
Night
#0C0C0D
Night bands and signature moments
Display
Archivo — headlines, hero copy, large numbers. Used with italic accents for emphasis.
Sans
Inter — body copy, UI, navigation, and data. The workhorse typeface.
Products are always written as "mx" + the product name — lowercase "mx", capitalized product.